Abstract:
Abstract :\
The study aims to identify the impact of contemporary media technology
in enhancing societal environmental awareness, given that individuals within
societies are in constant interaction with the environment, and the absence of
environmental awareness poses risks to both humans and the surrounding
environment. The study questions: what is the relationship of contemporary
media technology in enhancing environmental awareness among members of
society? And what is the extent of variation in societal environmental
awareness in light of contemporary media technology? The study concluded
that contemporary media used by members of society contribute to the
development and enhancement of environmental awareness, and also has
varying effects on individuals' attitudes and behavior towards the
environment, leading to variations in societal environmental awareness.